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This web page states the following, "Our most important brand has enjoyed over 100 years of success and is today one of the worlds largest skin care brands." Our analyzers saw that the web page also said " Our researchers use state-of-the-art techniques to examine the human skin, study its metabolism, and uncover the secrets of skin aging." The Website also said " They seek innovative ingredients that support the skins own processes. For us, care is more than just part of our core business it is a key value that demonstrates our responsibility to people and the environment." The website's header had Skin care as the most important optimized keyword. It is followed by skin care company, Brands, and NIVEA which isn't as highly ranked as Skin care. The next words en.beiersdorf.cn uses is NIVEA MEN. Eucerin was included and will not be viewed by search engines.